I'm Going To Treat You Right

IMC is mainly a hands-on course. You learn a lot through all your senses such as seeing, hearing, touching etc. Have you ever wondered what it was like to work in an Advertising field?

My days in the IMC program, I have come to realize that there is a lot that needs to be done all at once. It is fast paced and always changing. You need to be able to keep up with your workload, or you will eventually fall on your butt. Not saying that you will, but you should take this seriously if you feel you want to be in this field for a while.

Here are a few tips on staying on track:

1)   Keep a day planner

2)   Transfer what you put in your day planner to a wall calendar at home

3)   Have dividers in your binder

4)   Use sticky notes (they will be your best friend)

5)   Label EVERYTHING

6)   Plan ahead/prioritize/schedule your time

7)   Study 2-7 day in advance

8)   Do your reading assignments

9)   Create a study group -tip- make sure its with people that are willing to work

10)  SLEEP IS IMPORTANT, but not in class

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This is just to get you on your feet. If you follow these tips you should remain fine, if not, you could always switch fields or good luck in the real world.

You’re constantly seeing, hearing, talking with the public, creating new designs and learning new things EVERYDAY.

 I know that advertising is where I want to be in life. Most days are better than others, but sometimes you just have to think positive and know that this is what you want.  Work your ass off in this industry and you’ll be fine.

So tell me, is this what you really want?

Blame it on the Pop...

Music, we all like it, we love different styles of it. We argue over it, it brings us closer together. It makes you feel it makes you and individual. You see the world in a different light when you think of music. Music makes you free and full of different emotions that you just sit there and take it all in.

There are so many things that I feel when I think of the word music. I feel love, inspiration, hate, and death, just conquering the world. This is why in commercials they use music in any they can. Just to try and get you feeling a certain way for that specific commercial. It’s weird when you think of it, where would we be today if the world didn’t have music? I think we would all be lost.

Nobody would understand on how we feel in this world, or how alone we are, or even how in love we are and we just want to shout our feelings from a rooftop to let people know that we are here and this is how we feel. Instead we have music, which shows us that people do care for us and that they do know what we are thinking or even feeling at that specific moment in our lives.

What do you feel when you think of the word music? Just think for a moment, give yourself the time to listen to one of your favorite songs and just feel the music. Let me know what you feel, think, anything you see when you hear or think of music.

                                            Maybe this will help you find YOUR song :) 

Fibre Makes Me Sad

Have you ever watched a commercial and ever thought who in the world thought of this? Why would they use that wording, that format and finding yourself having many questions?

 In commercials like the Fiber One Snake Bar, the guy complains because his wife tells him he needs a little more fiber in his diet. His response is “ fiber makes me sad… I mean why not just eat this bag?” I don’t know about you but when I first saw this, I made fun of it and even till this day I still do. Who says in their daily lives, “fiber makes me sad?” I’ll give them points on catching my attention with using that wording but still you have to think that was probably a long night for those writers that they resorted to saying fiber makes me sad.

 What about Old Spice commercials? The one where he asks a lot of questions one right after another with answers. “Does your man look like me? No. So, ladies should your man smell like an Old Spice man? You tell me.” Really how many people do you think that script and vision went through?  You have to sit back and wonder sometimes on what was actually going through that person’s mind to say “yup, that is AWESOME, lets work on that and make it come to life!”

All I’m saying is make more commercials on that ACTUALLY catch people’s attention and don’t take the easy way out. Think outside the box of trying to be silly. I see a lot of commercials and think, wow that was really creative. Yet I look at silly commercials like the Fiber one and Old Spice Ones and think what the…? They just took the easy way out. The sad thing is, they may be silly but they do catch your attention and as much as I don’t like them, I do secretly love them. You just need to think more outside of the box more.

My question to you, how would you make a commercial?

             

Welcome to the World My Friend...

Girls, Girls, Boys, Girls, Girls = imperfection

When you see this statement what do you think? Is it true, is it fauls, is this you? I know this is me. When you look through the magazines and you see ads for hair and make up products etc, what do you tell yourself? I know what you say, “why don’t I look like that? Maybe if I was like that, people would notice me, I’d feel better about myself…”

Creepy how I know that huh?

It’s because you’re not alone, even I think this on a regular basis. This is just to show you how powerful the media is today and how much time they think and plan on how they can throw our weaknesses in our faces. It’s not right. I try not to think about the pain inside. You have to do the same. Stand up to the media and tell them how you feel.

Question to the media: Why would you do this to weak teens who are still trying to find themselves? You can ask a million and one questions but you will ALWAYS get the same answer, because we can, it sells our product(s).

Now, I know I’m not the greatest writer but, all I’m really trying to say is that you HAVE to try and look the other way when someone in the media or anyone at all in the matter, tells you you’re not great the way you are. You are beautiful on the inside and out.

Think it, apply it, and believe it J